Memberships: tiered rate plans in 10 minutes

We shipped memberships last month and centres have been quietly setting them up ever since. If you’ve been waiting for a “real” recurring-revenue story for your venue, this is it — and the setup is genuinely 10 minutes if you know what you want.

What memberships actually do

A Daifo membership is a recurring subscription that gives the customer a discount when they book. You define:

• Tiers — as many as you want. Bronze / Silver / Gold, or “Casual / Regular / Pro”, or whatever fits your brand.
• Pricing — monthly or annual, whatever interval suits you.
• Discount — a per-hour rate plan that overrides the standard court price for members of that tier.

When a member books a court, Daifo automatically applies their tier’s rate. No coupon codes, no front-desk overrides. The discount also shows up on the calendar before the booking, so members can see why their slot is cheaper.

The 10-minute setup

1. Membership > New Plan. Name it (“Gold Membership”), set the recurring price ($49 / month), set the billing interval.
2. Attach a rate plan. This is the per-hour pricing members get. You can copy your standard pricing and just discount it by 15–25%, or you can write a fresh schedule (peak weekdays at $X, weekend mornings at $Y).
3. Save and toggle Live. That’s it. The plan immediately appears on your booking app’s /membership page.

Customers buy and renew from inside the booking app — no separate Stripe link, no email back-and-forth. The first payment is processed at sign-up; renewals happen automatically.

A few things worth knowing

• Multiple memberships per customer are allowed. A casual player can hold a Bronze tier; if they want to upgrade to Gold for the next month, they buy that tier and Daifo handles the overlap. The system always applies the most generous discount in force at booking time.
• Cancellation refunds. When a member cancels mid-cycle, Daifo refunds the prorated amount AND reverses any reward points earned from that month’s bookings. (We saw enough cases of “I cancelled but got to keep all the points I earned this month” to make this the default.)
• Backfill an existing member. If you’ve been selling memberships off-platform, you can retroactively assign a Daifo membership to a customer with one click — useful for grandfathering existing regulars onto the system.

Pricing the tiers

The most useful piece of advice we can give: don’t underprice the top tier. The members who self-select into “Gold” are your most engaged customers — they want unlimited access, priority on socials, and recognition at the front desk. Pricing it at $49/month when it could be $99/month leaves money on the table from the people who’d happily pay double.

Centres that have launched in the last few weeks are typically running a 3-tier structure:

• Casual — free, just registration on the booking app
• Member — $29–39/month, 15% discount on courts
• Premium — $79–99/month, 25% discount + priority on social-play events

Your mileage will vary depending on your local market. The point is to give your regulars a real reason to commit — and to make casual play feel like the default rather than the deal.

Read the full memberships announcement on the What’s New page →

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